Jake Dimo
Jake Dimo is a co-owner of Odin Digital and its Campaign Director. He came up through viral social marketing — building an audience of more than one million people in his first 12 months — and now runs how campaigns are planned, produced and delivered for clients.
How Jake got here.
Jake founded New Age Marketing (newagemarketing.agency), which was acquired by Odin Digital in 2025.
His background is in viral social marketing, where he built a following of more than one million in his first 12 months.
That work taught him what actually earns attention on social platforms — hooks, pacing, format and volume — rather than what looks tidy in a brand deck.
As a co-owner of Odin Digital, he now applies the same discipline to paid and organic campaign delivery for clients.
Jake is Google and Meta certified.
Jake built an audience before he built an agency. More than a million people followed his work in the first twelve months, and he now has over two million followers across all platforms — numbers earned in the open, where a weak hook is punished within three seconds and no amount of brand polish can rescue it.
That is a specific kind of education. It teaches hooks, pacing, format and volume, and it teaches that the market decides what is good, not the person who made it. He founded New Age Marketing, which Odin Digital acquired in 2025, and as a co-owner he now applies the same discipline to paid and organic campaign delivery for clients.
As Campaign Director he is accountable for what actually ships. Briefing, build, launch and the optimisation cadence that follows all sit with him, along with the build-quality standards behind them: correct tracking, clear naming and reporting a client can genuinely read. His testing discipline is the same one social taught him — decisions come from performance data, not from whose opinion carries the most weight in the room.
The bias that comes with an audience-first background is volume of attempts over precious single assets. Jake's teams ship variants, watch what holds attention, and rebuild around the angles that work rather than defending the ones that were approved. Applied to paid campaigns that means creative is treated as the main lever, not as decoration wrapped around a targeting setting, and it is refreshed before performance decays rather than after a client asks why results slipped.
The values behind how Jake works are set out in our ethos, and you can meet the wider leadership group on the about page.
What Jake leads at Odin Digital
As Campaign Director, Jake is accountable for what gets built, launched and optimised across client campaigns.
Campaign delivery
Jake runs delivery end to end — briefing, build, launch and the optimisation cadence that follows — so campaigns ship on time and keep improving.
Social and creative strategy
He shapes the creative angles and formats used across social campaigns, drawing on the viral social work that built his own audience.
Testing discipline
Jake sets how creative and audiences are tested so decisions come from performance data, not opinion.
Campaign team standards
He holds the campaign team to a consistent build quality: correct tracking, clear naming, and reporting a client can actually read.
Work Jake is closest to
Areas of focus.
Jake's background is social and audience growth, and that is where his work with clients concentrates.
Social media marketing
The organic side of Jake's background — content that earns attention on its own merits rather than relying on spend to force distribution.
Facebook advertising
Paid delivery on Meta, built around the creative angles and formats that actually stop the scroll.
Instagram advertising
Format-led work where the creative decides the result. Jake shapes the angles used across these campaigns.
TikTok advertising
The platform closest to how Jake built his own audience: hook first, pacing tight, volume of variants rather than one precious asset.
YouTube advertising
Longer-form video where the same fundamentals apply — earn the first few seconds, then keep earning them.
Content marketing
The wider content engine that campaign creative draws from, planned and produced against the same testing discipline.
How Jake works with clients
Campaign work Jake runs follows the agency's creative execution phase: assets are built around a single conversion goal and launched in waves, so there is real learning inside the first fortnight rather than a quarter of waiting. Landing pages, ad creative, copy variants and follow-up are treated as one campaign, not four separate deliverables.
Once data is flowing, the optimisation cadence takes over — offers, audiences, creative and page structure are tested continuously, losing spend is cut early and winners get more budget. Jake sets how that testing is run so results, not opinions, decide what stays live.
The standards underneath are deliberately boring: correct tracking, clear naming conventions and reporting a client can read without a translator. That is what makes the honesty the agency commits to possible — you cannot be straight about performance if the numbers are not trustworthy in the first place.
The full four-phase framework is set out in the Odin Method, and the standards behind it are in our ethos. You can see the work itself in our case studies and client reviews. If you would rather learn the thinking than buy it, the team's written guides are sequenced into learning tracks in the Odin Academy.
Questions about Jake.
What does Jake Dimo do at Odin Digital?
Jake Dimo is a co-owner of Odin Digital and its Campaign Director. He is accountable for campaign delivery end to end — briefing, build, launch and the optimisation cadence that follows — as well as social and creative strategy, testing discipline and campaign team standards.
What areas does Jake Dimo specialise in?
Jake's background is viral social marketing and audience growth. He is closest to social media marketing, Facebook advertising and Instagram advertising, and he shapes the creative angles and formats used across social campaigns.
What did Jake Dimo do before Odin Digital?
Jake founded New Age Marketing, which Odin Digital acquired in 2025. He came up through viral social marketing, building a following of more than one million people in his first 12 months and over two million followers across all platforms.
Is Jake Dimo certified?
Yes. Jake is Google and Meta certified.
How can I work with Jake Dimo?
Book a free strategy session through the Odin Digital contact page. Engagements run with no lock-in contracts and a 90-day KPI guarantee.
The rest of the leadership team.
Jake owns one part of how Odin Digital runs. Here is who owns the rest, and where the wider team sits.
Read the company story on the about page, meet everyone on the team page, or browse all services.
Connect with Jake.
Jake is Google and Meta certified. You can follow his work here, or speak with the team directly.