Alfonso Banzon
Alfonso Banzon is a partner at Odin Digital and its Head of Client Sales Operations. He works on the part of the funnel most agencies ignore — what happens after the lead arrives — building the sales systems clients need to convert the demand marketing creates.
How Alfonso got here.
Alfonso helps Odin Digital clients build proven sales systems rather than leaving lead follow-up to chance.
His work covers hiring and onboarding the right sales reps, then giving them scripts, follow-up cadences and pipeline frameworks they can actually run.
The measure he holds his work to is simple: leads converted into booked appointments, and booked appointments converted into closed sales.
He sits between the campaign team and the client's sales floor, so the offer being advertised is the offer being sold.
The values behind how Alfonso works are set out in our ethos, and you can meet the wider leadership group on the about page.
What Alfonso leads at Odin Digital
As Head of Client Sales Operations, Alfonso owns the conversion work that happens after a lead is generated.
Sales systems
Alfonso builds the repeatable sales process clients follow — stages, ownership and the actions that move a deal forward.
Rep hiring and onboarding
He helps clients hire the right sales people and get them productive with structured onboarding instead of trial and error.
Scripts and follow-up cadences
He writes the call scripts and follow-up sequences that decide whether a lead is contacted once or worked properly.
Pipeline frameworks
Alfonso sets up the pipeline structure and reporting so clients can see where deals stall and why.
Work Alfonso is closest to
Connect with Alfonso.
Alfonso is Google and Meta certified. He doesn't keep public profiles at the moment — the quickest way to reach him is through the Odin Digital team.