Sydney's PR &
Media Relations Agency

PR is a retainer rather than a per-placement fee, because results come from sustained media relationships rather than one-off sends. Retainers are scoped around a realistic monthly pitch volume and a defined target list — we'd rather run a focused programme across the handful of Sydney titles your buyers actually read than spray fifty that don't matter.

No, and nobody honest can — the editorial decision isn't ours to make. What we commit to is the input: genuinely newsworthy angles, tight individual pitches and the relationships to get them read. Tier-one coverage generally follows a track record in trade and specialist press rather than starting there.

First placements usually land within four to eight weeks, typically in trade or specialist press where the fit is clearest. National mastheads and broadcast tend to follow once there's a body of coverage and an established spokesperson, which realistically takes three to six months of consistent activity.

We handle issues management for existing clients — holding statements, spokesperson preparation, media response and reputation recovery through search and owned channels. We don't take on cold crisis briefs, because effective crisis work depends on knowing the business and the media relationships before the incident.

Yes. Our HQ is in Melbourne and we run Sydney strategy sessions, media training and spokesperson prep on-site with NSW clients. Day-to-day pitching, journalist liaison and reporting run remotely, which is exactly how Sydney media operates anyway.

Often, but not by default. Most national newsrooms are based in Sydney, so a story with a national angle can travel from a Sydney pitch — but only if the fact, data or expert view is relevant beyond the city. We are explicit up front about which stories are genuinely national, which are Sydney business news, and which belong in trade press where your buyers actually read.

We build an approved commentary bank with your compliance and legal teams before any pitching starts, covering the themes you can credibly speak to and the language you cannot use. That way reactive opportunities can be answered within the news window instead of missing it while approvals circulate.

Yes — and usually first. Trade titles publish more often, are read by decision-makers in your category, and give journalists at larger outlets a track record to reference. A consistent trade presence makes a metro or national pitch far easier to land later.