Gold Coast's PR &
Media Relations Agency

PR runs as a monthly retainer scoped to pitch volume and target list, not a per-placement fee. We'd rather run a focused programme aimed at the specific trade and business media that reach your actual buyers than a broad tourism-press list that doesn't convert.

Yes — it's one of the most common briefs we get from the region. The work is about deliberately targeting the trade, business and category press that covers health, technology, education or property, rather than the lifestyle outlets that default to a tourism angle regardless of your actual story.

First placements usually land within four to eight weeks, typically in trade or specialist press where the category fit is clearest. Broader business and national coverage tends to follow once there's a track record and an established spokesperson.

Yes — both sectors are genuinely newsworthy on the Gold Coast right now, and both suit PR well when the story is pitched to the right outlet. Health innovation and major property or construction projects are the kind of angles category journalists want, once they're pitched away from the tourism frame.

Yes. Alongside Gold Coast clients we work across South East Queensland, including businesses that also need coverage in Brisbane media to be credible in both markets.

No - most clients arrive without obvious news. The first phase of the work is developing story assets: data you already hold, customer outcomes, expert positions your team can credibly own. News is usually built, not found.

Yes. Journalists care about the strength of the story and the credibility of the source; geography matters far less than it used to. The work is in framing stories on sector merit so the dateline is incidental.

Because that is the frame national desks already hold for the city. Unless the pitch leads with something that stands on its own — proprietary data, a category shift, a genuinely national angle — the location will steer the story back to tourism and property. We build pitches where the Gold Coast is context rather than the headline.

They rule out most promotional publicity. The workable approach is explanatory and evidence-based commentary, with any patient-involved material consented and compliance-reviewed before it is offered to media. We agree the claim boundaries with your clinical lead before pitching begins.

It concentrates attention on the events themselves. Unless your story connects to what is happening, those weeks are usually the wrong time to launch — we schedule around the visitor and event calendar so business news lands when there is room for it.